Customer Relationship Management (CRM) is the most sought-after software to boost and manage customer relationships effectively. This application is robust and has rich features like contact management, lead management, document management, etc., to execute your tasks effectively.
Then, why is there a need to integrate AI with CRM software?
With businesses expanding and a growing number of customer data, it is only feasible to process unstructured data with the help of AI algorithms. AI can handle large amounts of data with few errors which is certainly the need of the hour. And, also it can automate most repetitive tasks.
Imagine you are a sales manager, and you need to predict how much revenue your organization will be able to generate in the next quarter. Yes, there is no doubt that CRM allows you to record massive amounts of data but taking insights from them manually is time-consuming.
Here comes AI to your rescue. It provides accurate insights that allow you to give smart recommendations for your business in minutes.
So, what magic can AI in CRM create for your business?
AI CRM capabilities
Artificial intelligence is transforming the CRM landscape using intelligent technologies such as Machine Learning, Natural Language Processing (NLP), etc. So, a CRM coupled with AI can help your business to collect, manage and analyze customer data and boost business processes.
Let’s look at the capabilities that AI in CRM possess
Personalization
You can provide a personalized experience to your customers by customizing your products according to their preferences. Trigger product recommendations based on historical data, conduct targeted campaigns, etc., and provide superior customer experience.
Content Generation
AI-generated content is currently trending. You can produce content in large volumes using keywords or phrases at reduced costs. You can also speed up the writing process and edit it to fit your requirement.
Lead Scoring
Understand the quality of leads generated using the lead scoring technique. You can provide scores to the leads by analyzing customer interactions with the brand. And, it will enable you to segregate potential leads and aim for better conversion. Not just lead scoring, you can have an effective lead management strategy with the help of AI.
