Lead generation is undoubtedly the core part of the sales funnel. It is the process of attracting and generating interest among people with the goal of turning them into loyal customers.
Leads are created in a business when you take down the primary information of your customers when they visit your website through campaigns, cold calling, etc. Sales reps use this information to convert them into paid customers by providing in-depth information about your products and services.
But, it is not as simple as it may sound.
Only some leads you generate will become your customer. Converting leads depends on distinct factors such as the quality of leads, ability to pitch, providing accurate information, and so on. A Forbes report states that
